How much do you think it costs to play the average Facebook game if you pay to play? While at GDC this year I spoke with a number of Facebook game developers about the spending habits of the average Facebook gamer. They told me I would never believe how much money the average “soccer mom” gamer was spending, and they were right. After some quick research I found that a game like FrontierVille can cost up to $60/hour. That is more than any other video game, ranging from arcades to subscription based MMO’s. Are payments of this magnitude sustainable? Today I discuss how we can make sustainable games for Facebook and convert the new, huge, Facebook market into long-term gamers.
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